Individual Response

1. Main aims of the project
2. Key messages to be communicated
3. Who are the messages aimed at and what do you know about these people
4. Who
5. What I know about them
6. Which digital media would you propose to use for this project
7. How can the main messages be delivered effectively
8. Any other creative suggestions or ideas in response to the brief

Personal Response

1. Key messages
2. Knowledge of customers
3. Proposed digital media
4. Effective delivery of messages
5. Other creative ideas proposed